Job Description

Job Description

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

As an experienced designer on the Wip creative team, you are passionate about inspiring customers through visually compelling marketing content and merchandising experiences. You’re a bit obsessive over how color, typography, illustration, layout, and art direction work together to create branded experiences that engage and motivate customers to achieve project and departmental goals. You are seeking a fast-paced environment and a nimble team where you can contribute to an overarching creative strategy.

Wip is seeking a Designer with top-tier aesthetic and impeccable taste for our growing in-house creative team to help transform the customer shopping experience across all Wip channels.

In this role, you contribute as a visual designer across our innovative merchandising and marketing programs—from design concepts through production to delivery—as part of developing the future of the Wip shopping experience. This will include programs and initiatives, editorial, events, as well as program and social marketing. You have an opportunity to contribute to the vision for how Wip innovates and elevates the presentation of all product offerings for high-visibility and high-impact programs and related category initiatives.

Successful candidates will have design experience in both retail and lifestyle and need to be successful both in a team environment as well as individual contributors, as well as enjoy working in a fast-paced environment. They will have a strong portfolio with a wonderful eye for graphic design, a deep skill in typography, and be conceptual in their approach. They will develop great commercial ideas quickly and be flexible to changing priorities. The right applicant should be able to use their design chops to positively impact the customer experience, use data and insights to inform their decisions.

Key Responsibilities

• Design across different marketing touchpoints: editorial, storefront, emails, PR, social content as required.
• Work from creative briefs to translate marketing strategies to creative execution.
• Produce graphic standards, templates, layouts, guidelines and design graphics.
• Liaise with agencies that support with graphic design & localization.

QUALIFICATIONS

• 5+ years of experience as a visual designer, art director, or similar creative roles.
• Experience developing brand standards and style guidelines across large, complex organizations.
• Knowledge of UI, typography, image and related design standards for web.
• Knowledge of digital content production, including familiarity with post-production retouching and editing.
• Fluency with contemporary social media platforms, technologies, and trends.
• Familiarity with motion design for web and social.
• Proficiency in Adobe Creative Suite, Keynote/PPT, Sketch.
• A degree in graphic design or related field or equivalent professional experience within a design field.
• A provided and accessible online portfolio that demonstrates successful user-centered visual design for across a range of channels, aesthetics, and project budgets.

PREFERRED QUALIFICATIONS

• Experience designing for a fashion retailer, designer brand, magazine, or website.
• Knowledge of e-commerce and digital marketing best practices with experience designing and producing content for onsite retail merchandising.
• Exceptional creative concepting, development, and design skills with strong attention to detail.
• The proven ability to navigate ambiguous situations and thrive in a fast-paced, iterative environment and across multiple creative projects to meet aggressive deadlines.
• The proven ability to use performance data and customer insights to inform and defend strategic recommendations.
• The proven ability to synthesize and incorporate feedback from cross-functional partners, including merchants, marketers, and product and UX teams.

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