Job Description

We are seeking a seasoned and ambitious Chief Marketing Officer (CMO) to architect and lead our global marketing initiatives for a multi-billion dollar Salesforce business. The ideal candidate will be a strategic leader with a proven track record in scaling marketing operations, generating demand and pipeline, and fostering customer and brand loyalty in a SaaS environment. The candidate must balance strategic leadership with hands-on execution and be primed to foster a culture of data-driven, results-oriented, innovative marketing.

Responsibilities

• Strategic Leadership: Design, socialize, and execute a global marketing strategy that is in sync with the company's growth goals, product roadmap, and business imperatives.

• Pipeline and Demand Generation: Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives. Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.

• Marketing Operations and Analytics: Optimize marketing operations to ensure efficiency, scalability, and predictable lead flow. Utilize data analytics to monitor, measure, and analyze performance, ensuring the maximum ROI on initiatives.

• Product Marketing: Work closely with product and sales teams to create compelling and differentiated product positioning, messaging, and go-to-market strategies.

• Content and Thought Leadership: Lead the creation and distribution of thought leadership and content marketing assets to nurture leads and engage customers across all relevant channels.

• Brand Stewardship: Work with our global brand team to enhance and safeguard the company's brand positioning globally, ensuring a consistent and resonant brand message across all touchpoints. Expand the businesses specific brand within its market.

• Team Leadership and Development: Recruit, mentor, and empower a high-performance marketing team, instilling a culture of accountability, urgency, and collaboration.

• Budget Management: Manage a marketing budget meticulously to ensure optimal allocation and utilization of resources.

• Industry Trends and Competitive Analysis: Deeply understand industry trends, emerging technologies, and competitive landscapes to maintain a formidable edge in the market.

Requirements

• Data and results-driven leader with a successful track record of driving global marketing teams at scale.

• Demonstrable passion for enterprise software and the ability to understand complex technologies, their key buyer and user personas, and applied use-cases.

• Flexibility — the tempo at Salesforce is fast and pivots quickly. You must be able to lead your team in this high-urgency environment, and you need to personally thrive in such an environment.

• Proven ability to craft and articulate value propositions tailored to varying industry and customer needs.

• Proven ability to design and execute high performance, integrated marketing campaigns.

• Equivalent of 15+ years of marketing experience with a record of an ever-increasing scope of responsibilities.

• People-focused leader with provided ability to build diverse, creative, and collaborative teams; develop people; and link performance to overall high-growth business objectives.

• Excellent communication and presentation skills.

• Ability to engage and influence people cross-functionally, including Product, Sales, and other Marketing teams.

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