Educational Background Bachelor’s degree or above, with a preference for majors in marketing, business administration, international business, etc. Work experience in Mexico, strong brand awareness and aesthetic sense, successful experience in 0-1 brand layout and operation. Responsible for performance results and goal achievement. Ability to independently operate brands with product teams and back-office functional support. Work Experience Over 5 years of market brand management experience, familiar with FMCG, fashion, technology, or e-commerce industries; priority for those with 0-1 brand building or successful growth cases. Possess mature channel resources (e.g., Amazon, Mercado Libre, TikTok Shop, offline retail, etc.) and localized marketing experience. Core Competencies Deep insight into consumer psychology, skilled in cross-cultural content creation and communication. Proficient in data tools (e.g., Google Analytics, Tableau) and digital marketing methods (SEO/SEM, social media operations). Excellent business acumen and negotiation skills, capable of independently completing budget planning and ROI analysis. Fluent in English/Spanish, with experience in managing international teams. Market Analysis and Strategy Development Conduct in-depth analysis of market trends, competitive landscape, consumer behavior, and cultural differences in Mexico, and formulate long-term brand development strategies. Achieve localized brand positioning to create differentiated competitive advantages. Brand Operation and Growth Lead full-life cycle brand management, including product planning, pricing strategies, channel layout, and marketing campaign design. Develop GTM (Go-to-Market) strategies, coordinate new product launches, best-seller creation, and regional marketing campaigns. Optimize online and offline channel operations to enhance brand exposure, user stickiness, and conversion efficiency. Resource Integration and Team Collaboration Build and manage localized teams, coordinating resources between headquarters and regional markets (e.g., supply chain, design, digital teams). Expand and maintain partnerships with local KOLs, media, channel partners, and industry collaborators. Data-Driven Performance Achievement Monitor sales data, market feedback, and competitor dynamics, iterating operational strategies quickly to ensure GMV, market share, and profit targets are met. Establish a brand health evaluation system, regularly providing 复盘 reports (retrospective reports) and optimization suggestions. Cross-Cultural Communication Ensure brand tone and communication content align closely with local culture to avoid potential risks.
...Job Description LanceSoft is seeking a travel nurse RN Home Health for a travel nursing job in Hermiston, Oregon. Job Description... ...minimal direction or supervision.\n- Shift: 8am to 4:30pm; M-F (weekend rotation)\n- Active BLS\n- Not to exceed 40 hours a week. (For...
...Job Description Our client, an international sports governing body, is seeking a Compliance Manager to join their Legal and Compliance team in Miami, FL. The candidate will play a pivotal role in establishing and maintaining a robust compliance management framework...
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country...
The Dishwasher is responsible for maintaining cleanliness and sanitation standards for china, glassware, tableware, cooking utensils, etc... ...dish machine. Sweep up trash around the exterior of the restaurant and garbage dumpster. Conduct general restaurant and restroom...
Start your career in the growing notary industry! We're actively hiring Mobile Notary Signing Agents across the U.S. No experience required - we'll train you! What You'll Do: Perform notarizations for mortgage closings, affidavits, and power of attorney documents...