Red Bull gives wings to people and ideas, and athletes are a cornerstone of the Red Bull brand. Their exceptional stories, creativity, innovation, and sportive accomplishments authentically embody the brand attributes, personality traits, and product functionality to consumers on a daily basis. In this role, the Director, Team Sports Marketing will be responsible for developing, implementing, and managing marketing strategies that enhance the visibility, brand equity, and fan engagement of the sports teams, leagues, and athletic organization partnerships under their purview. This role involves working closely with various cross-functional departments to ensure cohesive and effective marketing campaigns that align with the business objectives. This individual will lead effective internal and external stakeholder management, innovative marketing tactics, and comprehensive brand management.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Marketing Strategy & Planning with a focus on national sports team, league, and federation partnerships in professional and collegiate mainstream sport areas.
Co-create and execute comprehensive 360 campaigns that showcase our Team Sport portfolio, aligning with relevant business goals and objectives.
Own and manage the budget, ensuring cost-effective allocation of resources.
Build compelling business cases to drive incremental investment and cross-functional buy-in.
Work in partnership with Media Network counterparts to develop and lead strategic communications through storytelling, earned media, and influencer relations to reach and engage new consumers.
Lead the conceptualization and execution of innovative marketing campaigns that capture the essence of our team partnership and translate partnership assets to consumer engagement.
Ensure understanding of product efficacy and communication is fundamental for each team/athlete.
Negotiate team, league, and/or player agreements and contracts, including performance expectations and goals.
Work with the team/athlete’s "circle of trust" and partners to create additional outcomes and opportunities to extend the product and brand message.
Provide regular reports and insights into team performance.
Plan and execute special events/activations, game day promotions, and creative marketing tactics that enhance the fan experience, collaborating with field marketing and other departments for maximum impact.
Analyze the effectiveness of events and promotions to inform future strategies.
Manage partnership assets such as tickets across the business effectively.
Set individual athlete goals and target outcomes aligned with national and global sports marketing strategy.
Drive excellent execution across all areas of Red Bull’s marketing mix while ensuring sportive credibility and alignment with Red Bull's global sports marketing standards.
Create strategic marketing campaigns, projects, and activations that highlight Red Bull's partnership and drive awareness and relevance at a national and/or global scale. The team/athlete's credible and authentic display of Red Bull's product functionality along with brand association through apparel and equipment branding will be critical executional components.
Work closely with the Red Bull Athlete Performance Center (APC) Global team to ensure maximum support is integrated to each team/athlete’s sportive performance goals and targets.
Work closely with Media Network counterparts and external media stakeholders to amplify communication of all ATL and BTL athlete marketing activities and efforts.
Create a well-rounded 365-day plan for the teams/athletes, including marketing activities, communication, and performance.
Clearly communicate these plans to the wider business to ensure that all departments of Red Bull are aware of the opportunities that teams/athletes create.
Coordinate with the Field Marketing team to create campaigns that drive the positive perception that athletes consume Red Bull in a functional moment of need.
Consult and align with regional and field marketing leadership on building regional activation campaigns and projects to leverage the national Team Sport and Athlete portfolio.
EXPERIENCE
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