Job Description

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Marketing & Communications Manager - JA Africa

Junior Achievement Africa (JA Africa) is one of Africas largest organizations working on youth economic empowerment. We enable young people to grow their entrepreneurial ideas, hone their work skills, manage their earnings, and secure better lives for themselves, their families, and their communities through the delivery of experiential learning in financial literacy, digital literacy, work readiness, entrepreneurship, and more. JA Africa has a presence in 16 countries in Sub-Saharan Africa and collectively we reach more than 1,000,000 youth in more than 3,000 schools each year. JA Africa is a member of JA Worldwide.

Marketing & Communications Manager Role

As the Marketing and Communications Manager, you will oversee all marketing and communication aspects of JA Africa including promoting the organizations mission, values, and programs. By utilizing a mix of traditional and digital communication methods, you will build community, engage supporters, attract donors, and ultimately drive the organizations mission forward.

Goal:

Marketing & Communications Excellence at the JA Africa Regional Operating Center (ROC) and Member Nations (MNs)

Reports to: Vice President Marketing & Partnerships

Location: Virtual

Specific Functions:

Strategic Planning

1. Develop and implement comprehensive marketing and communication strategies aligned with the Companys mission and goals.
2. Assess market trends, audience needs, and communication opportunities to inform strategic decisions.

Brand Management

1. Create and maintain a consistent brand image and messaging tailored to the target audience.
2. Ensure that all communications reflect the organizations values and identity.

Content Creation

1. Produce high-quality content for various platforms, including newsletters, press releases, social media, websites, and promotional materials.
2. Craft compelling narratives highlighting the Companys impact, programs, and success stories.

Social Media Management

1. Develop and manage social media strategies to increase engagement and reach.
2. Monitor social media channels to ensure effectiveness.

Public Relations

1. Develop and implement a public relations strategy including media campaigns to promote business goals.
2. Maintain relationships with media representatives and other stakeholders.

Donor Communication

1. Create articles that highlight funding needs and impact stories to delight donors.

Monitoring and Evaluation

1. Track and analyze the effectiveness of marketing and communication initiatives.
2. Provide reports on engagement metrics, reach, and overall impact to inform future strategies.

Digital Marketing

1. Oversee the NGOs website, including SEO strategies, user experience, and content updates.
2. Utilize email marketing campaigns to inform and engage supporters and beneficiaries.
3. Collaborate with program and development staff to support grant writing and reporting through effective communication.
4. Ensure that narrative reports and proposals reflect the organizations mission and impact accurately.

Qualifications and Experience

1. Bachelors degree in communications, marketing, social/digital communications, or related field preferred.
2. Minimum 3 years experience in similar role particularly in non-profit or international organizations.
3. Knowledge of French is an added advantage.

Skills and Competencies

1. Leadership and Strategic thinking.
2. Excellent written and verbal communication skills.
3. Strong analytical skills for tracking, measuring, and reporting.
4. Superior judgment, negotiation, and decision-making skills.
5. Ability to timely handle multiple projects simultaneously and deliver results.
6. Self-driven with strong acumen for cultural diversity.

TO APPLY:

Please send your CV and a cover letter to recruitment@ja-africa.org with the subject line Application for Marketing & Communications Manager Role Your Name (e.g. Application for Marketing & Communications Manager Role Nancy Uche). Please use the following naming convention for your application documents: CV Nancy Uche and Cover Letter Nancy Uche. Only shortlisted candidates will be contacted. The application deadline is 7th February 2025 .

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